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Your dispensary's screens are working every minute they're on, but only if what's on them is doing its job. Most in-store signage content falls into two buckets: the steady, always-on programming that anchors your store, and the timely messaging that keeps things fresh. Here's how to think about each one.
The evergreen programming that your customers can expect to see in your stores. The foundation of your in-store marketing strategy, updated periodically.
Product menus of key brands
Category or sub-category menus
Deals of the day
Top sellers or slow movers
Queue Boards
Loyalty information and QR codes
Dispensary information and lifestyle imagery
Timely, topical in-store messaging with a start and end date. Supplements your everyday content with topical content, updated frequently.
Seasonal specials
Temporary promotions
New products, brands, or flavors
Community events
Timely calls-to-action
Check out the Seed Signage Lookbook to see more examples of how cannabis dispensaries are using our platform on their in-store TVs.
The best in-store signage strategies use both: everyday content to keep your stores running smoothly, and promotional content to capture the moment. Seed Signage makes it easy to manage both, with POS-synced menus and campaign tools built for exactly this kind of content mix. Schedule a demo to learn more about how Seed Signage fits into your retail marketing strategy.