The dispensary waiting room is a huge part of the overall shopping experience. It’s your first impression.
Even if your store doesn’t run long waits, it’s still common for customers to spend time in your waiting room. In busy stores, the waiting room could be where customers spend the most time.
Your dispensary waiting room is your chance to put your brand on display. It needs to be nice, welcoming, comfortable, easy to navigate, and beautiful. It needs to send the message to customers that you are professional, you are a legitimate business, and you care about their satisfaction.
Here’s a few ideas for how to optimize your waiting room.
Retail is all about experience, and it’s no different for cannabis businesses.
Your dispensary waiting room look should encompass three things:
The vibe of your dispensary waiting room is all about creating an experience for customers that is branded and unforgettable.
Your waiting room is your entrance … is it simple for customers to understand what they do or where they go once they walk in the door?
This first moment is extremely important. Walking into a new experience can be stressful, especially in an already unfamiliar environment like dispensaries. Not only should they be immediately greeted by a friendly face, but the layout should signal where to go.
You can also use decor or other elements to signal the flow of the space, like velvet ropes, standing signage, or decals on the floor.
The key to dispensary waiting room flow is efficiency.
How can you simplify the waiting room process and speed up each step to more efficiently move customers through the store?
Tip: Be sure to also account for shoppers exiting through the waiting room!
If you can increase efficiency and flow, you will also start to decrease your wait times.
Your waiting room has many purposes, as discussed. But one important purpose that often goes overlooked is that your waiting room is part of the transaction.
Are you creating a welcoming space where customers are interacting with your brand and getting prepared for their purchase?
Your waiting room is the ideal place to use dispensary digital signage to start informing your customers of the brands you carry – especially your house brands – plus any current deals or promotions.
If executed correctly, customers can explore your up-to-date product inventory, understand prices + discounts, and be ready to place their order once they get a budtender.
This not only makes for a pleasant experience for the shopper, but it increases your transactional velocity, meaning you can serve more customers, with the same staff, and shorter wait times.
How can you create an experience that prepares customers to place their order?
Strategically-placed TVs in the dispensary waiting room can serve to educate, inform, entertain, and inspire customers at the same time with:
Tip! Make sure those comfortable chairs of yours are facing these screens!
Many shoppers don’t mind taking a seat for a few minutes while watching your TVs scroll through relevant and entertaining media.
But many would prefer to do something, especially if concerned about time.
If you regularly have a waiting list, consider adding dispensary self-service stations to your waiting room. Here’s how it could work:
To further optimize the self-serve process, you can treat those orders as an “express lane,” where customers who choose that path get called back to complete their transaction ahead of the traditional customers.
The idea is to reward those customers and make it ultra easy for them because they are making it easier on you and your team.
First impressions matter. Optimize your dispensary waiting room to inform, inspire, and engage your customers.
Seed Technology powers your dispensary waiting room TVs, interactive tablets, and self-ordering kiosks. Our transparent pricing includes unlimited screens so you can optimize every inch of your store. Learn more about how we can help you optimize your dispensary waiting room.