Digital signage, or dispensary TV menus, have become a “needs-to-have” for cannabis retailers for several reasons:
Read on for more about what dispensary TV menus are, how to choose a vendor, and what features to specifically look for in a digital signage provider.
Dispensary TV menus, also called digital signage, menu boards, feature boards, etc. are televisions (or other electronic screens) mounted inside a store or waiting room. They commonly show menus, graphics, videos, or other visuals.
The purpose of TV menus in dispensaries are to educate, inform, or inspire.
When you break it down, most of the providers offering digital signage for dispensaries have similar features. They do mostly the same thing.
How do you decide? Focus on factors that will impact your bottom line and retail goals.
POS-integrated tv menus are vital; look to providers specific to the cannabis industry.
There are many digital signage vendors serving traditional industries that may be appealing. But beware … they won’t integrate with your point of sale.
Without an integration, you won’t have accurate menus. The benefits of integrating with your POS include:
You also will have to manually create and update menus without an integration. Talk about an expensive, tedious, and unproductive use of employee time and focus.
Tip! We integrate with all major cannabis POS providers, including Flowhub, Leaflogix, Treez, Blaze, Cova, and Meadow. We also integrate directly with Jane.
If branding and visual aesthetics are important to you, find a dispensary TV menu provider who allows you to create the look and feel you desire.
Branding, including colors, font, and logo, are important. But they’re only part of the customization needed to create a beautiful and effective digital retail experiences.
Think long-term. While your needs may be simple to start, your store look and feel will morph over time. Find a vendor who can support your ideas now and into the future.
TV menu board software can range in price.
The reason price makes this list is because many providers aren’t transparent about their pricing, unfortunately. What looks like a great deal at first glance becomes unaffordable after add-ons.
When you’re comparing dispensary TV menu software:
Support is a tough one because every software provider tells you that they have great support. It often takes a few months of being a customer to know for sure.
Here’s a few shortcuts to assess their support teams before signing a contract:
Dispensary digital menu software can be managed in two ways:
When comparing TV menu software providers, make sure they offer a remote management feature. (Note: If you have one dispensary location, with no plans to expand, a manual option could work just fine for you, but multi-location — and particularly multi-state — operators need a remote solution.)
The next step is to ask about how that app works. Is it easy to use? Do you understand how to upload media, manage playlists and channels, understand how to pair TVs?
If you won’t be the person actually managing the screens, make sure the power user is brought into the conversation to give input before deciding on a provider.
Cannabis TV menus are an important part of the in-store shopping experience. Most dispensaries have them, and that’s a testament to the value they bring: speeding up transactions, steering customers to high-value or high-margin products, and increasing customer satisfaction.
But not all TV menu providers are made equal. When weighing the options, watch for: