A holiday is approaching. Your inventory is ordered; your specials, promotions, and/or events are planned.
Now you need to make sure people know about these great deals.
Read on to learn how to promote dispensary specials to your customers this holiday season, both those you already have and those you wish to attract.
Cannabis companies have a love/hate relationship with social media — and for good reason. Most platforms make it difficult to be seen and connect with consumers.
Whether you like it or not, social media is valuable for promoting your business, events, and promotions.
Here’s a few tips for getting your dispensary holiday specials seen:
Marketing is often thought of as external or online. But you probably already have an important and impactful marketing channel running inside your store: digital signage.
Here’s some tips for making the most of your dispensary signage for holiday promos:
Take advantage of your online presence beyond social media to promote your upcoming holiday specials.
Here are some of the channels you can use to share details of your dispensary deals:
Tip! Make a note to remove the specific holiday information everywhere immediately after the day has passed.
Attracting the attention of new customers is important, but don’t forget to share your dispensary’s holiday specials with existing customers directly.
Here’s how to promote dispensary specials directly to customers:
Some states have strict laws against data capture. It’s your responsibility to know the laws before you capture their personal information.
If the traditional owned and earned dispensary marketing strategies aren’t enough, consider putting some budget behind your holiday promotion efforts. Paid can help you reach a broader audience of potential customers.
Here’s a few ideas to get you started on how to promote dispensary specials using paid channels. (Note: not all are legal in every market).
Tip! Advertising doesn’t have to be expensive. Look local and create relationships with cannabis-friendly media outlets.
Dispensary advertising is hard, but it’s vital to learn how to promote dispensary specials to get the word out about your holiday deals and events.
Share on your social media channels
Post to your website and ecommerce pages
Email/text your customers
Highlight deals/events on your in-store digital signage
Look at paid to reach a broader audience
Seed Technology is the leader in in-store digital engagement for dispensaries. Our customizable, POS-integrated signage accurately shows your menu, plus custom media can highlight your products, specials, events, and more. Upgrade to our self-service ordering solution to increase transactional velocity and increase average basket sizes. Learn more.