Product Updates

Early July 2025 Release Notes

Written by The Seed Team | Jul 3, 2025 10:58:34 PM

Seed Manager and TV Menu have been supercharged with features like OmniSearch, customizable tickers, time‑scheduled banners, and one‑click controls, all designed to elevate the user experience and streamline operations. Backed by robust stability fixes, Dutchie POS enhancements, and new specials, this update empowers retailers to drive sales and stay ahead of the game.

Overview

  • Specials layout completed; merged but pending deployment which may affect timelines.
  • Caching improvements are expected to enhance offline functionality and reduce bandwidth usage.
  • Successful launch of Commerce Media integration with a credits system now live in Seed Manager.
  • Stability enhancements in Seed TV app with rounded off bug fixes targeting user experience.
  • Fire Stick development is ongoing; aim is to diversify beyond current Apple TV exclusivity.
  • Employee attribution implemented for Dutchie, improving sales tracking capabilities for client integration.
  • Ticker text functionality is now ready for offering to both Parallel and Higher Love customers, enhancing user engagement.
  • Revenue sharing model under Commerce Media program to be based on screen play metrics, driving new revenue opportunities.

Notes

Engineering

  • Specials layout completion, merged but not yet deployed.
  • Caching improvements for bandwidth reduction and offline functionality.
  • Commerce Media integration launched with credits system live in Seed Manager.
  • Seed TV app stability improvements with bug fixes and enhancements.
  • Fire Stick development in progress to expand beyond Apple TV exclusivity.

Customer Integrations and Self-Service Features

  • Employee attribution system for Dutchie integration for sales tracking.
  • Dutchie carousel import capability added for automatic product set creation.
  • Instant channel changing performance improvement on channels page.
  • Force update and restart functionality added for Apple TV devices.

️ Customer Support and Technical Issues

  • Plans to address the troubleshooting required for looping video content.

Commerce Media Program Implementation

  • Revenue sharing model based on screen play metrics.

Technical Development Updates

  • Ticker text functionality ready for customers
  • Vista specials integration and commerce media dollar amounts deployed to production.
  • Apple TV version management with force update capability.

Advanced Features and Custom Implementations

  • Device management improvements needed for Rails Admin.
  • Vertical screen support with upside-down field additions.

Enterprise Client Management 

  • JAMF deployment optimization for single app mode updates.
  • Plans to deploy ticker text web preview version soon for feature parity
  • Plans to integrate tile Naming functionality for home screen editor identification
  • Verify commerce Media credit amounts for participating accounts
  • The new caching system is expected to significantly reduce bandwidth costs while enhancing performance.
  • New video caching system to reduce bandwidth costs and enhance performance, moving away from third-party libraries due to optimization issues with TV devices.
  • Customer devices faced pairing issues following IT updates; identified root cause linked to MDM app management mistakes affecting pairing data.