If you have a TV and a computer, you don’t need to invest in costly dispensary TV software, right?
This post will cover the risks of managing your dispensary digital signage without software, but first, let’s chat about what that actually means.
Without a dedicated software that helps you manage screens, create playlists, upload media, and manage your stores remotely, you have to do everything physically, manually, and in-person.
You can get information on dispensary TVs in these ways: Thumb-drives, slideshows, HDMI/computer hookup, Airdrop or other bluetooth connection.
Even though the tech varies, here’s what’s happening without software:
In comparison, when you’re using software, the process looks like this:
Now that we’ve shown what it means to use vs. not use software to power dispensary digital TV menus, let’s talk about why using software is the better choice.
As we’ve discussed in other posts, you need an API integration with your POS in order to display accurate, up-to-date menus. Doing menus manually – like populating a spreadsheet and displaying that on a TV – not only looks bad, but it will be immediately inaccurate. This is a poor experience for customers as well as staff. The benefit of using dispensary TV menu software designed for cannabis dispensaries is the POS integration.
No software means every TV is handled one-at-at-time and manually. You (or someone) will have to be in the store to upload content, turn on the computer to power a TV, plug in thumb drives, make updates, and/or troubleshoot when things aren’t working. Factor in multiple TVs in multiple stores and drive time, and you’ve got an expensive hassle on your hands.
Managing TVs without software may be a suitable option for single-store dispensary owners. But with multi-store operators – and especially MSO’s – you need to have a solution that is accessible from anywhere and managed remotely. This way one person can manage the content and upkeep of all screens, rather than relying on store-level staff to do it.
Creating TV menus and graphics that are aligned with your branding is important. Without software, there’s more room for human error like using the wrong logo or colors, using outdated graphics, and using boring homemade menu layouts. With software, you have access to templates and layouts to ensure every screen looks beautiful and performs optimally.
Software allows you to log in and quickly make updates when needed, which is nearly impossible with a manual process. Menus often change throughout the day – both selling out of products and receiving new shipments – and other graphic promos you’re running could need to be pulled at any time. Using software means someone can make that change immediately across all screens and stores.
Using your screens to help achieve retail goals means you have a strategy in place. Maybe it’s a happy hour, or daily deals, or messaging you only want showing at certain times of the day. With manual solutions, it’d be possible, but incredibly inefficient to try to customize content by day or time. With software, you not only have the ability to tailor messaging, you can schedule content to only show exactly within the desired timeframe.
It may be tempting to self-manage your dispensary TVs without software, but the risks far outweigh any perceived reward.
Managing digital signage without software is manual, time-consuming, and limited in that you have to be onsite, are at the mercy of local hardware, and can’t schedule or make quick updates to content.
To run a modern, efficient cannabis retail business, you need dispensary TV software. Learn more about Seed TV menus.