4 Ways Self Service Kiosks Grow Dispensary Revenue
Early signs indicate cannabis dispensaries stand to uniquely benefit from investing in self service technology.
Matt Cutone, CEO of Seed Technology
The pressure continues to build for cannabis retailers to find new ways to increase revenue and customer loyalty so they can stay ahead of the competition with federal legalization on the horizon.
Dispensary technology is rapidly changing and developers are pushing the boundaries of innovation to create solutions that will help retailers achieve success. One of these innovative solutions is Self Service from Seed Technology. While self service kiosks have been utilized in retail and restaurants for a while, early signs indicate dispensaries stand to uniquely benefit from investing in self service.
Here are four reasons why they should:
1. Intelligent Upselling Capabilities
Most dispensaries have employees to upsell customers, however not all employees do so without bias or consistently. Often, retail staff members are focused on getting customers served as quickly as possible to reduce wait times and serve more people, not taking the time to upsell. While a reduction in wait times is good, not taking the opportunity to upsell to customers means you are leaving cash on the table.
With kiosks, you can decrease wait times and still upsell to customers all at once. Self Service from Seed Technology intelligently recommends and upsells products to customers based on industry trends AND on their unique preferences. Each and every customer is given custom recommendations and and is programmatically upsold, boosting sales and overall profits.
2. Larger Ticket Sizes
Kiosks have the ability to display and highlight every one of your products and allow you the opportunity to feature specialty products to entice customers, like pre-roll packs instead of single pre-rolls. Self Service gives operators the ability to promote certain products and specials at scale. Plus, kiosks generate data to help you learn which cannabis products are favored by your customers so you can push them more effectively. Seed Technology’s Self Service can result in an average ticket size 17%-20% higher than a typical in-store order.
The Artist Tree is equipped with Self Service at each of their locations in Southern California.
3. Decreased Front-of-House Staff costs
The conversation surrounding kiosks often comes to “there’s no way kiosks will replace my budtenders”, but relax, this is not really the case. While kiosks do automate many front-of-house tasks, that doesn’t mean they are replacing your retail staff. Instead, kiosks supplement front-of-house staff during peak hours and are consistent sources of product and educational information. Kiosks allow staff responsibilities to be adjusted to the back-of-house to help increase the speed at which customers get their orders. A Seed Technology kiosk isn’t a replacement for a staff member — it’s a tool to help them be more effective selling product.
4. Improved Customer Experience
Shortened wait times, improved order accuracy, faster speed of service — these are things your customers want. Self Service from Seed Technology gives you phenomenal tools to help you achieve all of these goals.
Kiosks, especially combined with front-of-house retail staff, shorten wait time immensely. Because customers input their own orders and have information about your products available at their fingertips, there is no risk of staff mishearing orders or entering them incorrectly, so accuracy is improved. Kiosks also streamline the entire ordering process, getting product to customers faster. Don’t forget that each custom is being upsold and offered products in a way that a budtender does not always have time to do!
The Importance of Happy Customers:
When it comes to customer experience, Seed Technology Self Service is a powerful tool. Giving your customers more control over the ordering process, combined with the features of Self Service, significantly enhances their experiences. Add in the benefits of faster moving lines and quicker, more consistent service, and you can guarantee your customers will be repeat buyers. In this cutthroat market, you can’t get ahead unless you’re focused on investing in customer experiences that increase efficiency and customer satisfaction. Seed Technology Self Service is the ideal solution.